What's Da Buzz?

There goes a saying about the shopper’s mantra, “Never pay retail,” diba? Here’s an inside look of how retail pricing works for clothing.

According to what I have read, it is impossible to know what a specific retailer paid for the garments on display. The pricing process works like this:

Let’s just say a shirt comes in with a suggested retail price of $50 preprinted on the hang tag. In the selling season, they will put that shirt on display for that price and out of all of the people who end up buying the shirt, only 10-20% of the buyers will pay the original price. After you factor the sales and the coupons, the price of the shirt literally starts creeping lower and lower. By the end of the selling season, the shirts are marked down to about $20 or lower than what the suggested retail price is.

However, do not feel bad for the retailer because the store’s bean counters have their eye on the average selling price of the garment through its entire sales cycle. They are quite happy if the average hits twice the wholesale price.

Kaya next time you consider buying stuff that’s not on sale, think about it and ask yourself first… “Isn’t it worth it to wait a month or two if you can get this dress at a 70 or 80 percent discount later?” If you ask me, I normally wait until it is out of season. Living here in WI helped me learned how to shop wisely.

Anah

“If the shoe fits, wear it.”